简明工商管理大百科全书

1 (p0-1): 目录
1 (p0-2): 会计Accounting
7 (p0-3): 国际广告策略Advertising Strategy，International
14 (p0-4): 审计Auditing
18 (p0-5): 银行业Banking
24 (p0-6): 业绩基准Benchmarking
28 (p0-7): 工商经济学Business Economics
32 (p0-8): 商业伦理Business Ethics
38 (p0-9): 工商史Business History
43 (p0-10): 东亚经营战略Business Strategies，East Asian
46 (p0-11): 资本市场监管Capital Markets，Regulation of
53 (p0-12): 消费者行为Consumer Behaviour
60 (p0-13): 公司治理Corporate Governance
67 (p0-14): 公司主义Corporatism
73 (p0-15): 成本核算Costing
82 (p0-16): 创意会计Creative Accounting
88 (p0-17): 决策Decision Making
102 (p0-18): 裁员Downsizing
106 (p0-19): 企业家精神Entrepreneurship
112 (p0-20): 同等就业机会Equal Employment Opportunities
117 (p0-21): 国际金融International Finance
123 (p0-22): 财务报表分析Financial Statement Analysis
132 (p0-23): 未来学Fnturology
136 (p0-24): 一般管理General Management
139 (p0-25): 全球化Globalization
148 (p0-26): 管理权威Guru Concept
154 (p0-27): 人力资源管理Human Resoure Management
168 (p0-28): 劳资关系Industrial and Labour Relations
179 (p0-29): 通货膨胀会计Inflation Accounting
187 (p0-30): 信息技术Information Technology
194 (p0-31): 国际商务未来趋势International Business，Future Trends
200 (p0-32): 国际商务的法律问题International Business，Legal Dimension of
214 (p0-33): 库存管理Inventory Management
220 (p0-34): 领导Leadership
227 (p0-35): 维护系统
231 (p0-36): 欧洲的管理Management in Europe
239 (p0-37): 管理信息系统Management Information Systems
252 (p0-38): 日本的管理Management in Japan
258 (p0-39): 北美的管理Management in North Acneriea
266 (p0-40): 企业的管理理论Managerial Theories of the Firm
271 (p0-41): 营销Marketing
285 (p0-42): 市场Markets
289 (p0-43): 兼并、收购和联营Mergers，Acquisitions and Joint Ventures
295 (p0-44): 跨国公司的历史Multinational Corporations，History of
299 (p0-45): 新古典经济学Neo-classical Economics
308 (p0-46): 网络与组织Networks and Organizations
313 (p0-47): 新产品开发New Product Development
323 (p0-48): 运筹学Operations Research
334 (p0-49): 组织行为Organization Behaviour
345 (p0-50): 组织文化Organization Culture
358 (p0-51): 组织类型Organization Types
363 (p0-52): 权力Power
371 (p0-53): 项目管理Project Management
384 (p0-54): 公共关系Public…