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Global Marketing

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Business & Economics - Sales & Marketing
Global Marketing

Global Marketing

Warren J. Keegan, Mark Green

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The excitement, challenges, and controversies of global marketing.

Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

The seventh edition examines the effect of the global financial crisis on global marketing strategy.

Kategorien:

Business & Economics - Sales & Marketing

Jahr:

2012

Auflage:

7th Edition

Verlag:

Prentice Hall

Sprache:

english

Seiten:

592

ISBN 10:

0132719150

ISBN 13:

9780132719155

Serien:

7th Edition

Datei:

PDF, 19.73 MB

IPFS:

,

english, 2012

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